Research market opportunities for a leading regional development bank

A regional bank wanted to study the markets and feasibility of expanding to international markets. We helped the bank in conducting a market study for specific products and segments

Business problem:

  • Create a new division for the Bank with focus on International consulting assignments
  • Explore opportunities for business in other international markets

Solution Approach:

  • Undertake market study to determine market size
  • Analyze internal strengths in products and services and identify specific offerings in different markets
  • Forecast revenues and estimate costs for determining breakeven point
  • Design and map end to end process for the consulting division and create standard operating procedures
  • Create pricing and billing models for the division
  • Research and identify methods of communicating services, for example web site, brochures etc.
  • Capacity building of divisional staff on communication, project management, process management, pricing, etc.

 

Key Outcome and benefits:

  • Setting up a new, revenue generating division
  • Enhancement in outreach and footprint for the development bank in different geographies